BENU Farmacia franchise projectWith the franchise project, PHOENIX Pharma Italia offers private pharmacies the opportunity to affiliate with the LloydsFarmacia | BENU brand, while maintaining full ownership of the pharmacy. The affiliate programme ensures full autonomy of the independent pharmacist to whom we offer commercial, financial and managerial support.
To date, about 100 private pharmacies have decided to join the BENU “family”. Following the rebranding in September 2023, which saw the introduction of the BENU brand on the Italian market, private pharmacies that want to affiliate can take part in this project and everything the BENU concept represents.
The advantages of participating in BENU Farmacia are: innovative and digital pharmacy, specialisation and up-to-date training, innovative health services, sharing of strategies, and personalised support.
The affiliate programme ensures the full autonomy of the independent pharmacist to whom BENU Farmacia offers commercial, financial and managerial support. The affiliated pharmacists will have at their disposal specialists, experienced pharmacists, training sessions and all the tools required to face the difficult challenges of today's increasingly dynamic and complex market.
