BENU Farmacia
PHOENIX Pharma Italia, with the brand BENU Farmacia, proposes a contemporary concept of the pharmacy, where customers can find a welcoming environment, a large section dedicated to pharmacy services, a range of digital services, and a choice of exclusive high quality products, all with a customer-centric approach put into practice by a team of professional experts.
BENU Farmacia is represented by nearly 300 pharmacies in northern and central Italy. The model of BENU Farmacia puts the person first, precisely both pharmacist and customer.
The pharmacist is given ongoing support with specific training sessions that strengthen his role as a health and well-being consultant. Hence, the pharmacist is always able to propose specialist solutions for issues of importance to the customer, such as "Health and skin care" or "Pain management and care".
The customer’s needs are also met with innovative health services that make BENU Farmacia one of the few Health Hub Pharmacies on the national scene.
